Designing bookmarks is an artistic endeavor that demands creativity, precision, and a deep comprehension of design concepts, much like any other visual or graphic design project.
Regardless of whether you're crafting bookmarks for personal purposes or for your business, it's crucial to create a design that's visually stunning and memorable enough to leave a lasting impact on the viewer.
Now, the question is, how does one create a bookmark that not only piques interest but also leaves a lasting impression? In this article, we will explore some useful tips on how to craft bookmarks that not only captivate but also delight and charm the viewer.
Understanding your target audience is key to creating a design that appeals to them. Consider the age range, interests, and personality of your audience when selecting colors, fonts, and imagery for your bookmark.
For example, if you are designing bookmarks for a children's book club, you might consider using vibrant colors, playful fonts, and cute images of animals or storybook characters.
On the other hand, if the bookmark is geared towards adults, you might consider using subdued colors, elegant fonts, and imagery that reflects the genre of books they sell.
Similarly, if you're designing bookmarks for a restaurant, you'll want to consider the type of cuisine and the target customer base.
For example, if the restaurant serves Italian food, you might consider using green, red, and white colors to evoke the Italian flag.
Alternatively, if the restaurant is known for its romantic ambiance, you might use soft colors and elegant fonts to create a sense of intimacy and sophistication.
An eye-catching design must be visually appealing. When it comes to designing anything, one of the most important decisions is choosing the right color palette.
Color has a powerful impact on the human psyche, and can elicit certain emotions and associations in viewers. So make sure to choose a color scheme that complements the imagery and text on the bookmark.
Another important consideration is the use of contrast. Use contrasting colors to make the text and images stand out, and consider using high-quality images and graphics to add depth and texture to the design.
Choosing complementary colors that are opposite each other on the color wheel can also create a striking and eye-catching design. For example, pairing a deep blue with a bright yellow can create a visually stunning bookmark.
It's also important to understand the meaning and symbolism associated with different colors. For example, red is often associated with passion and excitement, while blue is associated with calmness and trustworthiness.
By understanding these associations, you can choose colors that align with the tone and message of your bookmarks.
One important aspect of bookmark design that should not be overlooked is the use of texture and embellishments, such as bookmark tassels.
These elements can add depth and dimension to your bookmarks, and can also complement your color palette. For example, pairing a deep red bookmark with a gold tassel can create a luxurious and sophisticated look.
While you want your bookmark design to be visually appealing, it is also important to keep it simple.
Avoid using too many colors or fonts, which can make the design look cluttered and confusing. Choose a clear and legible font for the text, and keep the message short and to the point.
A minimalist design with a single image and a few words can be just as effective as a more complex design.
A well-designed bookmark should have a clear hierarchy, which helps guide the reader's eye and makes it easier to navigate the design.
One effective way to create a clear hierarchy is by using different font sizes and weights.
For example, you might use a large, bold font for the title of the book, and a smaller, more subdued font for the author's name or other details. This makes it clear what the most important information is, and ensures that it stands out.
Another way to create a clear hierarchy is by incorporating bookmark tassels at the top or bottom of the bookmark. By adding a tassel in a contrasting color or texture, you can draw attention to the top or bottom of the bookmark and create a visual separation between different sections of the design.
This is particularly effective if you have a lot of information to include on the bookmark, such as a list of chapter titles or a summary of the book's plot.
Incorporating your branding into the design of your bookmarks is crucial if you are creating bookmarks for your business. By using your company logo or colors, you can create a cohesive and recognizable look across all your marketing materials.
For example, if you are a bookstore, using your store's logo and colors can help create a strong association between your bookmarks and your store, making it more likely that customers will remember to visit your store again in the future.
Another example is a travel agency whose logo features a blue and green color scheme. They could use those colors as accents on the bookmarks. They could also use imagery related to travel, such as planes, landmarks, or scenic views, to create a connection between the bookmark design and the agency's services.
Another way to incorporate your branding is by adding bookmark tassels in your brand colors, which not only looks great but also helps make your bookmarks stand out and leave a lasting impression.
By using bookmark tassels in the agency's brand colors, for example, they can further reinforce their branding and make the bookmarks more memorable for potential customers.
In summary, creating an eye-catching bookmark design that effectively communicates information and captures the attention of your target audience requires careful consideration of color palettes, font choices, imagery, and hierarchy.
By keeping in mind the tips and techniques outlined in this post, you can create a bookmark design that stands out and enhances the reading experience.
If you're looking for high-quality custom bookmarks and bookmark tassels, we offer a wide range of options to suit your needs.
With our commitment to exceptional quality and customer satisfaction, we're confident that we can provide you with the perfect bookmark solution.
Visit our website today to start creating your own custom bookmarks!
]]>When it comes to raising awareness for a cause, it can be difficult to know where to start. There are so many different ways to spread the word, and it can be overwhelming to figure out which ones are the most effective. Fortunately, there are a few tried and true methods that can help get the word out and make a difference. Here are 10 great ways to spread awareness for a cause:
Promotional giveaways are a great way for businesses to spread awareness about their products and services. Whether it’s a pen, a t-shirt, bookmarks with tassels, or a tote bag, promotional giveaway materials can be an effective way to get the word out about your business.
There are many types of promotional giveaway materials that can be used to spread awareness. From pens and mugs to tote bags and t-shirts, the possibilities are endless. Here are 11 types of promotional giveaway materials that are effective at spreading awareness.
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Hopefully, you found these tips for how to spread awareness for a cause helpful, and you can make great use of our suggestions for promotional materials by taking advantage of our bulk, custom-bookmark printing services.
If you have any questions about any of our suggestions or would like to offer us feedback that we can forward to our clients, please feel free to get in touch with us at 1-727-275-8111.
]]>Bookmarks are a staple for many of us, as they help us remember the page where we left off after finishing up a reading session. They've come in many different shapes and sizes over the years, and have a countless number of designs, depending on who you're buying a bookmark from. However, with more and more of the world going digital, one question that's often asked is, "Do we still even need bookmarks?"
Many of today's society have started shifting to digital books, especially with e-ink devices like Amazon's Kindle or Kobo's eReaders giving people more options when it comes to buying and reading their books. However, when you think about it, bookmarks have always been more than just an insert between the pages of a book.
In some ways, bookmarks can serve not just as placeholders for where we stopped reading, but also placeholders for key and important moments in our lives.
Religious ceremonies and events hold a special place in our hearts and memories, marking important milestones in our spiritual journey. To commemorate these moments, many people choose to keep a memento, such as a religious bookmark, to serve as a cherished reminder of the occasion.
Whether you're celebrating a baptism, memorial, confirmation, or bar mitzvah, religious bookmarks can be a meaningful and practical keepsake that will serve as a reminder of the significance of the event for years to come.
A baptism is a special occasion that marks the start of a child's spiritual journey. To commemorate this special day, parents often choose to give out religious bookmarks as a keepsake for friends and family members. Personalized with the child's name and the date of the baptism, bookmarks make a beautiful and meaningful gift that can be cherished for years to come. If you're a part of the Christian tradition, for example, religious bookmarks can serve as a daily reminder for your child's godparents to continuously pray for and intercede for your child's spiritual growth and good health.
Memorial services are a time to remember and honor the life of a loved one who has passed away. To commemorate this special occasion, many families choose to distribute bookmarks as a keepsake for friends and family members. Personalized with the name and dates of the loved one, these bookmarks can serve as a touching reminder of the life that was lived and the impact that the individual had on others.
For Catholics, one's Confirmation marks a special moment in their Christian journey, as they publicly reaffirm their faith and commitment to God and the Church. Again, religious bookmarks can serve as a good keepsake for friends, family members, and even the ones undergoing Confirmation themselves.
For those in the Jewish tradition, a bar mitzvah or bat mitzvah is a coming-of-age ceremony that marks the transition from childhood to adulthood in the Jewish faith. A religious bookmark could mark that day as one to remember and celebrate every now and then.
Whether it's for those who are giving out the bookmark, or those who are receiving it, bookmarks can actually serve multiple functions. In addition to serving as a marker for the book one is currently reading, religious bookmarks have several other uses that make them a versatile and practical item to have on hand.
Religious bookmarks can serve as a personal devotional tool, helping individuals to stay focused on their faith throughout the day. Many religious bookmarks feature inspiring quotes, prayers, or verses from scripture that serve as a daily reminder of one's beliefs and values. These bookmarks can be carried in a purse or wallet, or placed in a journal or planner, providing easy access to spiritual inspiration whenever it is needed.
Because religious bookmarks can contain one's favorite quotes or verses, these bookmarks can also serve as affirmations, or words that can help one further deepen their faith and their belief. By repeating these prayers and affirmations at every chance, religious bookmarks can serve multiple functions other than just a tool for reading.
Religious bookmarks can also serve as a source of inspiration, providing encouragement and motivation when we need it most. Whether placed in a journal, a planner, or even displayed on a bulletin board, bookmarks can serve as a visual reminder of the positive and uplifting messages that we want to keep front and center in our lives.
Religious bookmarks make a thoughtful and meaningful gift for friends and loved ones, especially for those who appreciate religious themes and symbolism. Whether given as a birthday, holiday, or special occasion gift, bookmarks are a simple yet practical gift that can be appreciated by many.
Bookmarks can also serve as a decorative item, adding a touch of personal style and elegance to one's home or office. They can be displayed in a picture frame, on a bulletin board, or even used to decorate a special journal or planner. Whether used as a display item or tucked away in a book, bookmarks are a beautiful and meaningful way to show one's appreciation for their faith and beliefs.
Overall, Bookmarks provide a practical and portable way to carry our favorite quotes and verses with us wherever we go. They can be kept in our books, Bibles, or even in our wallets or pockets. This means that we can have them close at hand, whenever we need a bit of extra support or inspiration.
In conclusion, religious bookmarks are a great tool for anyone looking to bring a bit of inspiration and guidance into their daily lives. With their practicality, beauty, and ability to serve as a constant reminder of our faith, they are a valuable asset for anyone looking to deepen their connection with their beliefs. And, with a wide variety of styles and designs available, it’s easy to find the perfect religious bookmark to fit your needs and personal taste.
If you’re looking for high-quality, beautifully designed religious bookmarks, be sure to visit BookMarksStore.com. They offer a fantastic selection of lovely religious bookmarks, making it easy to find one that speaks to you and your faith.
]]>Are you looking for unique wedding favors that your guests will love? Giving out custom bookmarks as wedding favors is a unique and thoughtful way to thank your guests for sharing in your special day. Not only are custom bookmarks a practical gift that your guests can use again and again, but they can also be personalized to match the theme and colors of your wedding. Here are some unique ideas for custom bookmarks as wedding favors.
Custom bookmarks can be personalized with the names of the bride and groom and the wedding date. This not only makes the bookmarks unique to your wedding but also serves as a keepsake for your guests to remember the special day.
Alternatively, you could apply this the other way and personalize each bookmark towards your guests. Giving a custom bookmark with the guest's name or initials on it is a great way to make them feel special and valued. It's a practical and unique gift that they can use for years to come. For instance, you could create bookmarks with each guest's name and table number, or create bookmarks with quotes or messages that each guest will appreciate.
Are you having a book-themed wedding? Create custom bookmarks with quotes from your favorite authors to match your wedding theme. You could also create bookmarks that are themed according to your wedding style or colors. For example, if you're having a beach wedding, create bookmarks with seashells, starfish or lighthouse designs. If you're having a rustic wedding, create bookmarks with wood or leaf designs. The options are endless, and you can get really creative with the designs.
Create custom bookmarks with a photo of the bride and groom. This is a great way to make the bookmarks unique to your wedding and serve as a keepsake for your guests. You could also use engagement photos or photos of the wedding venue to add a special touch to the bookmarks.
If both the bride and groom have a ton of photos, and only have a select number of guests, you could also turn this the other way around by personalizing each bookmark for each guest. Instead of photos of the bride and groom, they could be photos of the bride, groom, and guest spending time together. This helps further commemorate the relationship everyone has shared over the years.
While custom bookmarks are often given as a token of remembrance of the bride and groom's wedding, they can also be given as a thoughtful gift to your wedding guests that they will actually use and appreciate. Consider choosing bookmark designs that fit the interests and personalities of your guests. For instance, if many of your guests are avid readers, you could choose bookmarks featuring quotes from famous authors or literary characters. If your guests are travelers, you could choose bookmarks with maps or images of iconic landmarks.
By giving bookmarks that appeal to your guests' interests, you're providing a useful and thoughtful gift that will be appreciated long after your special day. Plus, every time your guests use the bookmark, they will be reminded of your wedding day and the special memories they made with you.
A bookmark and tea set is a perfect gift for wedding guests who are book lovers and tea enthusiasts. It's an ideal combination that will make reading more enjoyable with a hot cup of tea on the side. The tea set can include a tea bag or loose tea leaves in a decorative tin, a small tea infuser, and a set of tea cups or mugs.
As for the bookmark, it can be customized with a design that complements the tea set or reflects the theme of the wedding. The bookmark can also be engraved with the wedding date, the names of the bride and groom, or a short message to the guests. The tea set and bookmark can be packaged in a small box or bag that complements the design and theme of the wedding.
Another great pairing idea is a custom bookmark with a small candle in a complimentary scent. Your guests can use the bookmark to mark their favorite page in a book or as a decorative element in their home or office. The candle, on the other hand, can provide a cozy and fragrant atmosphere for relaxation and unwinding.
To make the set more personalized, you can choose a candle scent that matches your wedding theme or the season of your big day. For instance, if you're having a beach-themed wedding, you can choose a candle scent that smells like the ocean or sea breeze. If you're having a fall wedding, a candle with a pumpkin spice or apple cinnamon scent can add a warm and cozy touch. You can also customize the bookmark design to match your wedding invitations, the color of your bridesmaids' dresses, or your wedding monogram.
Custom bookmarks can be a unique and memorable wedding favor that your guests will surely appreciate. Whether you choose to customize them with a personal message or select designs that match your wedding theme, custom bookmarks are a practical yet thoughtful keepsake that guests can use for years to come. At BookMarksStore.com, we offer a wide variety of customizable bookmarks that will make your special day even more unforgettable. From elegant and sophisticated to fun and whimsical, we have the perfect bookmark to fit your style and budget. So, why not give your guests something they will truly cherish and use by ordering your custom bookmarks today!
]]>You certainly have your pick of what sorts of promotional materials you can give away to spread awareness of a cause, such as for the purpose of fundraising. Your materials should be both visible and practical. You don’t want them to end up in the trash.
Fundraising bookmarks can be highly effective promotional materials, especially when they are designed well. Cost-effective, easy to distribute, and perfect for book lovers, bookmarks are some of the best promotional materials out there.
With that said, designing an effective fundraising bookmark is an important task for any organization looking to raise money. A well-designed bookmark can help you stand out from the competition, generate more interest in your cause, and increase donations. By contrast, a generic, forgettable bookmark may be discarded.
Creating effectively-designed fundraising bookmarks is a multi-step process that requires careful planning and execution. Here are the steps you’ll need to take to design an effective fundraising bookmark:
Before you begin designing your bookmark, you need to define your goals. Ask yourself what you want to accomplish with your bookmark. Do you want to raise awareness of your cause? Generate donations? Increase engagement? Whatever your goals are, make sure they are specific and measurable before you actually start the process of designing your fundraising materials, bookmarks or otherwise.
Once you’ve identified your goals, it’s time to choose your design. Your design should reflect your organization’s mission and values, as well as the message you want to communicate. Consider colors, fonts, and images that will help you stand out from the competition.
Your bookmark should include a clear call to action. This could be a link to your website, a phone number, or a donation page. Make sure the call to action is visible and easy to find. Use calls to action as a way to urge your audience into acting and making a difference. Their hours and dollars are how you make a change!
Whatever theme you choose for your fundraising bookmarks, make sure you integrate your brand’s colors into the design. Consider colors when selecting fonts, adding text, or incorporating other elements of design like highlights, relief shadows, and borders. These are all opportunities for branding.
If your organization has a logo, make sure you include it somewhere on the design of your fundraising bookmarks! This will create a more memorable experience and may increase the chances of a follow-up from one of your attendees.
One of the most underrated aspects of designing promotional materials for fundraisers is how important the appeal to emotions can be. Whether you’re running a food drive for the underprivileged or simply raising money for a local animal shelter, tugging at your audience’s heartstrings is key. Cute imagery of animals and children can often make a mark on the heart of a viewer and spur them into action.
Include contact information on your bookmark, such as your organization’s name, address, and phone number. This will make it easier for potential donors to reach out to you. Obviously, if your organization has a website, include the website and email addresses that can be used for contact information.
Include links to your organization’s social media accounts on the bookmark. This will help you engage with potential donors and encourage them to follow your accounts. It can also help you gain followers, even among those that did not physically attend your fundraiser.
In the modern era, adding simple features like QR codes can make it much easier for your target audience to reach you or simply learn more about what it is that you do.
Once your bookmark is designed, it’s time to promote it. Luckily, with promotional materials like this, it’s pretty easy. Just be ready to give them out from your kiosk whenever you hold a fundraiser for your organization.
Finally, you should track the results of your fundraising bookmark. This will help you understand how effective it was and what changes you can make to improve it in the future. Track callbacks from before and after you redesigned your promotional materials. If they were favorable, you’re doing something right!
Designing an effective fundraising bookmark (or other promotional materials) can be an important part of any organization’s fundraising efforts. By following these steps, you’ll be able to create a bookmark that stands out from the competition and helps you reach your goals.
Get started here today. We carry a wide range of different bookmarks and our design tools and templates make it easier than ever to create fully customized solutions for advertising your cause. From dog bookmarks to holiday-themed bookmarks, we have something for everyone.
Take a look through our collections and if you have questions about our bookmark printing services, get in touch with us at 1-727-275-8111 today.
]]>As animal lovers, it’s only natural that we want to help out in any way we can when it comes to animal shelters. Unfortunately, many animal shelters don’t have the funds necessary to provide the care and resources that their furry friends need (let alone adequate resources or staff). That’s why raising money for animal shelters is so important. But where do you start?
Raising funds for animal shelters can seem like an intimidating task. But with some dedication and creativity, you can help make a difference in the lives of animals in need. Here are some of the best ways to raise funds for animal shelters.
Organizing a fundraising event is one of the best ways to raise money for animal shelters. Fundraising events can range from small bake sales to large-scale galas. Whatever type of event you decide to host, it’s important to get the word out as much as possible. Use social media, email, and even print materials to get the word out to as many people as you can.
You can also get creative with your fundraising event. Instead of a traditional bake sale, you can have a pet-themed event where people can bring their pets and shop for pet supplies. Or you can host a movie night or a trivia night. The possibilities are endless!
Online fundraising campaigns are a great way to reach a wide audience and raise money for animal shelters. You can create an online fundraising page on a platform like GoFundMe or YouCaring and share it with your friends and family.
When creating your online fundraising page, make sure to include a detailed description of the cause and a clear goal. You should also include compelling images and videos to help capture people’s attention. And don’t forget to thank your donors for their support!
Hosting a virtual fundraiser is a great way to raise money for animal shelters without having to leave the comfort of your own home (or the shelter, if you organize it from there). You can host a virtual game night, a virtual dance party, or even a virtual cooking class.
You can also use virtual fundraisers to reach out to a wider audience. Ask your friends and family to share your event on social media and invite their friends and family to join in.
Organizing a donation drive is another great way to raise money for animal shelters. You can ask your friends and family to donate items like pet food, pet toys, and pet beds. You can also ask local businesses to donate items or money.
Donation drives are a great way to get people involved and raise money for animal shelters. Plus, it’s a great way to get people talking about the cause and inspiring others to get involved. It’ll spread the buzz, too, so the next time you do it, you’ll probably enjoy greater awareness for your cause.
Raffles are a great way to raise money for animal shelters. Ask local businesses to donate items that you can use as prizes. You can then sell raffle tickets and the winner will receive the prize.
Raffles are a great way to get people involved and raise money for animal shelters. Plus, it’s a fun and exciting way to raise money and participants will feel like they got something in return, too.
Starting a book drive is a great way to raise money for animal shelters. Ask your friends and family to donate books that you can then sell. You can also host a book drive at your local library or school.
Book drives are a great way to get people involved and raise money for animal shelters. Plus, it’s a great way to get people talking about the cause and inspiring others to get involved. And, even better, it’s a great way to promote educational resources, so everyone wins.
These are just a few of the many ways to raise money for animal shelters. With some creativity and dedication, you can make a difference in the lives of animals in need. So why not get started today?
When it comes to fundraising for animal shelters, dog bookmarks are an effective and creative way to get the message out and raise money. Not only can dog bookmarks be used to spread awareness of animal shelters and their work, but they can also be used to promote the shelter’s cause and raise money. They can be especially effective “giveaway items” if you choose to host a book drive - which is one of our top suggestions!
Dog bookmarks are a great way to show your support for animal shelters. They’re an easy and affordable way to promote your message, and they also make great gifts for friends and family. Plus, they’re a fun way to show your love for animals.
Dog bookmarks are great marketing tools. They can be used to advertise animal shelters, promote events, and raise awareness of the work that animal shelters do. They’re also great for fundraising. Dog bookmarks can be sold at animal shelters, pet stores, and other places where people shop for pet supplies. They’re also great for online fundraising campaigns.
Designing and printing your own bookmarks is also a great way to get the message out about animal shelters and their work. You can use your own designs or get creative and come up with something unique. There are plenty of online design tools that you can use to create your own dog bookmarks. You can also find plenty of templates online that you can customize to fit your needs.
Once you’ve designed your dog bookmarks, you can print them yourself or use an online printing service. Printing your own bookmarks is a great way to save money and get exactly what you want. It’s also a great way to get creative and make sure your bookmarks stand out from the crowd.
No matter how you choose to use dog bookmarks, they’re a great way to show your support for animal shelters and their work. They’re affordable, easy to use, and can be used to spread awareness and raise money. So, if you’re looking for an effective and creative way to promote animal shelters and their work, dog bookmarks are the way to go.
]]>Why do bookmarks, like business cards, frequently make lists of “top marketing materials?”
Well, in a word, they are effective and affordable.
That is when you take the time to design them right and print them on quality materials in such a way that captures and empowers your brand.
With that said, here are some tips for creating promotional bookmarks to support your marketing efforts.
You may have heard it said, “all publicity is good publicity.” Or perhaps you’ve heard some variant but the message is the same.
We’re not entirely sure we agree. We think that marketing should be targeted - to your audience and to your audience only. Attracting attention from the wrong market will end up in a lot of flops and lost leads that never convert. Those are wasted resources.
Instead, think about your goals. Are you trying to raise funds for a non-profit? Are you responsible for a charity’s brand management? Are you simply trying to reach new customers for a business and drive sales?
Figure out the buyer persona whom you wish to attract before designing marketing resources. Then you will create more effective marketing materials and waste less.
Once you have adumbrated an ideal buyer persona, try to see it from that person’s perspective - not from yours.
Of course, you want to drive sales or raise awareness - but what do your targets want? You’re not here to appeal to yourself, but to them.
What value can your organization offer? What reason do they have to contribute money or vocal support?
These are the things to determine before creating bookmarks - or any marketing materials.
Next, make sure you include your mission statement or vision, or both.
What is your goal? It can’t simply be to generate revenue. If that’s how the customer sees it, he or she likely won’t be willing to contribute.
Instead, place your mission and vision front and center. Are you trying to create a world in which no furry friends go without adoption? Are you raising money to end hunger?
If you’re in a for-profit position, consider your messaging. It’s not to sell, but to solve a problem.
For instance, do you sell books? You’re not selling books, you’re educating, one person at a time. Or perhaps your organization envisions a world in which there are no bare shelves, or in which all books are printed on acid-free paper so they last longer.
That’s the sort of thing that appears more genuine and invested and can attract attention.
We also suggest printing in full color as this gives you the best ability to catch your target market’s attention if and when they actually happen to use your bookmarks.
Pay close attention to the linear and geometric elements of your bookmarks, as well as the fonts you use for the text. These, like the colors you use, should be aligned as closely as possible with your brand. We also suggest including your logo as an image on the bookmarks.
The only exception to this “full-color” rule is if your brand is black and white. In that case, black and white will work best to preserve fidelity to your brand experience.
Colors and logos are not the only way to catch the attention of your target audience. Other niceties can be used to capture their attention, too.
Consider creating custom-printed bookmarks with tassels. If you work with us to create custom-printed bookmarks with tassels, you can select two types of tassels (chainette and floss) and we enable you to upload and customize your imagery, too.
Little features like these (which you might otherwise look right over) will make your bookmarks more visible while also making them more functional to any recipients that actually use them for their intended purpose.
Custom-designed bookmarks always benefit from a little imagery that elicits emotions. For instance, if you’re raising money or awareness for an animal shelter, throw in your best imagery of cats and dogs - dog bookmarks (available in a wide range of themes) also work well for this.
Consider the cause that drives your organization, either for profit or charity, and create some bookmarks printed with custom imagery that makes an emotional appeal as well as a rational one.
Text can be a good thing - in a limited fashion. If text occupies space as a call to action (see below), urgency play, mission or vision statement, contact information, or motto - then its effect is likely to be positive.
Otherwise, you might be overdoing it. These are not booklets, pamphlets, or even one-page fliers. They are bookmarks, and highly sensitive to oversaturation. No one has the interest or attention to read a whole paragraph printed on a bookmark, and moreover, that would be space wasted where you could have printed imagery.
Now here is one area in which text is not only a good thing but is necessary. It is important that the members of your target audience that actually end up with your custom-printed bookmarks with tassels in hand can reach you.
Include addresses, phone numbers, email addresses, and any other particulars you want leads to be aware of so they can contact you with questions, concerns, or of course, interest in your products and services.
Another good use of text is in the form of a call to action. This is a short command or quip that actually instructs your viewers and users on how to act and why. It can be an emotional appeal or a simple command.
A call to action in simple marketing parlance can be as simple as “Buy Now!” but that is overly simple to be effective as a call to action on a custom bookmark as a marketing tool.
Instead, consider calls to action that are specific to your goals. “End Hunger,” “Save the Earth,” or “Stop Single-Plastic Use Today,” - are good calls to action that are much more direct and specific.
See the image of bookmarks a few sections above. One of them says “An AIDS-Free Generation Is Within Our Reach.” This is another tactic known as an urgency play. It places the onus of responsibility on the reader - he or she is a part of this collective and can influence whether or not the next generation will be AIDS-free.
It also bids the viewer to investigate further, which is exactly what the marketing designer who created that bookmark wants.
These are the sorts of calls to action and urgency plays you want to include with your promotional materials, bookmarks, and otherwise.
Ready to print personalized bookmarks that capture your brands, promote your products, raise awareness about your causes, and encourage members of your target market to act and get involved?
Start here and contact us at 1-727-275-8111 if you need help designing bookmarks, want to know what the price includes, or simply have any questions.
]]>So, you’re finally incorporating marketing bookmarks into your marketing strategy? That’s great! However, for your marketing efforts to be as effective as possible, you’re going to want to be creative.
Marketing bookmarks have numerous benefits - aside from being affordable to produce, they are also subtle yet efficient vehicles to carry your brand logo, newest products, or events. It’s the easiest way to reach more people without it costing too much. Their straightforward nature shouldn’t limit your imagination, however.
Here we will share a few creative ideas to help you build hype for your latest marketing strategy with the help of custom made marketing bookmarks!
When you free yourself from the confines of what a bookmark should and should not do, you’ll be able to unlock their full potential. The key is to still stay true to your brand’s personality and aesthetic when branching out or extending user experience outside of your products and services.
Now we’ve got the mentality down, we’re here to list a few exceptional ideas to truly elevate your marketing bookmarks and cement its status as an efficient marketing tool.
Make your bookmarks interactive! Create a user journey that blends offline visual cues to lead into online or virtual portals. Don’t make your marketing bookmark the end of their encounter with your brand.
You can do this by adding a QR code that redirects to exclusive content or website when scanned. Or just incorporating an AR trigger is a fun and modern way to showcase a new product- it can be as easy as linking a filter or a virtual experience you could already have housed in your other platforms. This is a simple and effective way to drive brand engagement in an interactive and affordable way.
Whether you choose to redirect to a landing page or AR filter, getting people to share their experience with your marketing bookmarks gives people something to talk about. Moreover, it puts your brand on people’s lips, or even better, on their social media news feeds.
By creating a fun experience where users can participate is also an efficient way to generate content. Nothing beats user-generated content as it gives people a real look into what they can expect from your products and services.
Your bookmark marketing strategy, if executed excellently, can encourage participation. But what invites more people to hop on a trend? Rewards. It doesn’t have to be big. It could be exclusive coupon codes for a limited time or just free shipping. Trust us and watch your sales skyrocket.
The more you have fun with your marketing bookmarks’ design, the less likely it is to be thrown away. People appreciate well thought of designs and aesthetics.
An effective marketing tool doesn’t have to feel spammy. Yes, even for promotional materials, non-relevance somehow finds its way to people’s hands. Don’t be like those brands. Go all out! Print them in full color complete with over the top tassels for maximum eye-catching effect.
When you put value in simple things they become valuable. It doesn’t take much to go the extra mile, so if you’re able to do so, do it.
Now, for distribution strategy. How will your buyers or potential customers get your hands on your marketing bookmarks? This strategy plays an important role in your campaign’s success. This determines whether or not you know your target audience.
Here are a few spots that can make your marketing bookmarks blend in seamlessly!
The most natural way to hand your custom printed bookmarks is to hand them out as freebies! This contributes to brand loyalty and can nurture your current clientbase. Everybody likes getting a little extra something with their purchase.
Customers want to feel valued and like they’ve gotten their money’s worth. What better way to do that by giving them a fun bookmark that offers special discounts or exclusive access to sales or content.
If you’ve gathered enough data on your customers, then you are able to find out common interests that they possibly share. It can be a shopping habit or hobby, which can be narrowed down to a few shops, hopefully!
Look into partnering with shops that you potentially share an audience with. By placing your brand where your demographic frequents, you are likely to reach similar consumers! You get to establish your brand to a new set of people whilst knowing they are likely to be curious about your products - given that they share the same interests of your current market.
Make sure to back up your claim or decision to partner with a shop through data. Look through Google Analytics and more to have a better understanding of what your customers shopping behavior looks like and see where you can insert yourself!
Be in relevant conferences, expos, and conventions! This increases relevance and activity for your brand. By knowing what’s out there, you get to improve and learn from your competitors. This is also a good opportunity to reach a niche audience already interested in products and services like yours. Enter marketing bookmarks to solidify your reach!
People want to have options because they want to make the best decisions for their purchase. Your presence in these events instantly puts you on the roster. So make it a point to give your potential customers something to remember you with.
Whether you’re looking to mass produce marketing bookmarks for your upcoming event or just as freebies, you have to go with a tried and tested company. Our extensive range of options will have your brand covered.
Print bookmarks in full color with matching tassels with ease, knowing we produce only the best for our clients. Check out our customizables and let us help you achieve your business goals with high quality marketing bookmarks!
]]>When you are in charge of crafting custom bookmarks for your event or business, it may seem simple enough. Meanwhile, it is actually no small feat to accomplish successfully!
How many bookmarks have you yourself seen that were more so eye sores than not? Or were of the poorest quality? Or simply weren’t the kinds of bookmarks you wanted to store in your books let alone show off to friends and family?
We’ve all been there, and you surely don’t want to be the person responsible for creating bookmarks like that. You want them to be memorable– but for the right reasons!
That’s what we aim to fix right now with our list of seven ideas for creating the most eye-catching custom bookmarks! That way, your desired audience will feel more inclined to pick up your bookmarks, use them, and pridefully show to others!
We all know the common quote, “A picture is worth a thousand words.” This absolutely applies to the pictures you include in your bookmarks! That’s because any image you provide on your bookmark speaks volumes to the holder about you.
Simply put, when you have high-quality images, that translates to a high-quality business. When you have low-quality images, well, your company or business is seen as such.
Only opt for high-quality images, whether they be simple icons, background images, or your logo!
As you might have already imagined, you need some words on your bookmarks as well (your patrons are readers, after all!)! Your chosen event title or message should be clearly visible while simultaneously matching the color scheme/theme. But, they should still be enticing! Think large scripts and bubble letters. These will look superb and properly snatch the gazes of all those around.
When you do choose specific phrases or words in general, you should ensure that they are legible of course but also go straight to the point. You don’t need to put an entire book on a bookmark, after all! The shorter the better, really, as there simply isn’t enough room to dillydally!
You should also make your images and phrases be coherent and cohesive. For example, you wouldn’t want to put a background image of a rainbow for an animal adoption event! You don’t want to leave your bookmark holder guessing so don’t. Clarity is your friend here!
Bookmarks on their own are enticing and can effectively get your message across, but when you tack on a tassel to each one, you’re making them even more convenient and fun for holders!
These attention-grabbing attachments make for superb accessories to your bookmarks that make them much easier for readers to spot– and easier to use and not lose inside their books!
We know that we already mentioned how the text on your bookmark should be legible, but we needed to make a separate point about your company/business name. You should 100% include your company or brand name– there is not doubt about that. However, you should make sure that it isn’t too “in your face.”
Instead, make it more innocuous. Put it in a place where it’s not clearly marketing for your brand, as this method of marketing is practically out the door nowadays. Try putting it on the top or bottom of the bookmark in a finer (yet still readable) print.
If you can manage it, we highly recommend you go for bookmarks that are double-sided! You can choose to print the same image and text on both sides or change them up. That is for you to ultimately decide. When you use both sides, though, you increase visibility of your message. It’s kind of a no-brainer, we’d say!
When you are finally ready to print your (now stunning) custom bookmarks, the next step is locating a place that will do so exceptionally well. You need a place that will print your bookmarks with the utmost quality, will get them to you in your timeframe, will be pleasant to deal with, and will properly match your desired and set price point.
That is precisely where we come in at BookMarksStore.com. We are knowledgeable in all things bookmarks and what is required to create the most high-quality, enjoyable, and stunning options around.
We offer our customers a wide variety of choices in order to effectively meet their needs and expectations. We have a number of sizes to choose from that come in bulk along with tassels, premium printing, and more! Browse our custom bookmarks today and, if you have any questions, give us a call at 727-275-8111 today!
]]>When it comes to the humble bookmark, most people don’t realize that there are different types to choose from. Two of the most common ones are the chainette and floss tasseled bookmarks.
While there aren’t significant differences between the two, their main difference lies in their tassel, which is at the top of their loops.
In a nutshell, a floss tassel is created with smaller and softer strands of rayon, while a chainette tassel is made with twisted rayon, with its main feature being a bigger tassel at the top.
Keep reading to find out more about how these two bookmarks differ.
When you think of a bookmark, chances are, you’re probably imagining the floss tasseled bookmark. They are the most common type of bookmark tassel and are often given as gifts. Created with small rayon strands, floss tassel bookmarks are smooth, exquisite, elegant, and tend to cost less.
Floss tassels make extremely versatile gifts since there are so many colors to choose from. Their lower cost also makes them ideal as a bulk gift. For example, they are perfect for events or a class full of students. Floss tassel bookmarks also come in various sizes, and you can get them in extra small to larger sizes for all purposes. The main drawback of floss tassels is that their intricate strands may fray after some time.
As mentioned, the main point of difference between both bookmarks lies in their tassel. Chainette tassels are created by twisting many small rayon strands, giving rise to a much thicker and heavier feel and appearance. This is what gives the chainette tassel its main advantage, which is how it doesn’t fray too much, thanks to the thicker tassel that makes it more durable. As expected, chainette tassels cost more, and they tend to be larger. However, they are more unique and feel more exquisite and high-quality.
Ultimately, both bookmarks will effectively do their job of marking your spot in a book. They can be so much more than just a bookmark.
Depending on your preference or budget, the chainette or floss tasseled bookmarks will be perfect for your event or recipients. Whether you’re looking for something simple and functional or whimsical and memorable, you can create your own custom bookmarks with our bookmark store!
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